Soft2Bet: A Comprehensive Overview of an Innovative iGaming Technology Company

POST BY

Team Larvesta

PUBLISHED

February, 10, 2026

In a highly regulated and competitive environment like the iGaming Industry, technology providers have become essential to how operators interact with players to create sustainable business models. One of these companies is Soft2Bet, a global iGaming technology provider. It offers cutting-edge solutions to online casino operators and sports betting companies in regulated jurisdictions.

A B2B Technology provider and a B2C Operator, Soft2Bet is providing turnkey solutions for operators as well as gamification methods and full-service solutions for online gaming. The company’s primary focus is on pushing boundaries within its space through innovation while also ensuring all products are compliant and focused on the player experience.

This allows the operators to work with the opportunity to grow continuously and engage their customers in an ongoing manner in jurisdictions where they are licensed.

KEY TAKEAWAYSSoft2Bet is a prominent iGaming turnkey that delivers high-quality products and services for online gaming.Its major brands are Betinia, Campobet, Tooniebet, Quickcasino, and Don. ro. To ensure responsible gaming and player protection, it operates under the strictest regulatory standards.

What Is Soft2Bet?

Soft2Bet is a worldwide gambling technology firm that creates and supplies all-inclusive services for online sports wagering operators. Its offerings span from platform technologies through gamification to player accounting management and even to “turnkey” gambling services, and various casino and sports book “integrations”.

Beyond the full range of solutions Soft2Bet offers, they are well-known for their MEGA (Motivational Engineering Gaming Application). MEGA is a complete gamification solution that provides operators with the tools they need to enhance player engagement, player retention, and improve overall platform operation through custom-made mechanics and data-driven features.

Key characteristics of Soft2Bet include:

Dual operation model (B2B supplier and B2C operator)
Strong presence in regulated markets
Emphasis on gamification and player engagement
Commitment to compliance and responsible gaming

Company Background and Vision

The company Soft2Bet was established by Uri Poliavich as a response to changing needs within the online gaming industry. For that, it uses high technology and unique methods of engagement.

Since its inception, Soft2Bet has been dedicated to developing scalable products that will meet the diverse requirements of gaming operators across various regulated markets. Soft2Bet has continually advanced within the technological realm under Poliavich’s leadership, launching their MEGA (gamification) product as an extension of this growth.

In fact, they are allowing their internal and third-party brands to use a flexible and market-specific site. With expertise in tech, product development, compliance, and operational services, today, Soft2Bet employs over 100 professionals.

Global Availability and Regulatory Presence

The company operates under 19 licenses across 11 jurisdictions, depicting how strong a commitment to regulatory compliance and responsible gaming is for them. The company is active in several established regulated markets, including:

Denmark
Sweden
Romania
Ontario, Canada

Operating within regulated frameworks allows Soft2Bet to maintain high operational standards, transparent processes, and strong player protection measures. The company works closely with regulatory authorities and undergoes regular audits to ensure ongoing compliance.

MEGA Platform – Motivational Engineering Gaming Application

To understand the concept of MEGA, you need to go through the idea behind it, the impact, and its core features.

What Is MEGA?

Launched in 2023, MEGA (Motivational Engineering Gaming Application) is Soft2Bet’s award-winning gamification solution. Rather than functioning as a standalone engine, MEGA is positioned as a complete solution that combines gamification mechanics, user segmentation, and engagement tools into a unified system.

MEGA is designed to integrate seamlessly with casino and sportsbook platforms, enabling operators to personalize player journeys and enhance long-term engagement.

Proven Impact of MEGA

Based on measured platform data, MEGA has demonstrated tangible performance improvements for operators:

4× increase in player screen time
65% increase in Net Gaming Revenue (NGR)
50% increase in deposit amount
45% increase in Average Revenue Per User (ARPU)

These outcomes highlight how structured gamification can support sustainable growth when aligned with responsible gaming principles.

Core MEGA Features

MEGA offers a wide range of customizable features, including:

Flexible reward systems
Intelligent bonus triggers
Advanced player segmentation
Personalized missions and achievements
Visual progression mechanics

As per specific market requirements and player demographics, this flexibility allows operators to tailor engagement strategies.

B2C iGaming Brands Operated by Soft2Bet

In addition to its B2B activities, Soft2Bet operates a portfolio of B2C iGaming brands across regulated markets. Each brand is designed with localized content, language support, and region-specific user experiences.

Soft2Bet’s B2C brands include:

Betinia (Denmark, Sweden)
Campobet (Denmark, Sweden)
Tooniebet (Ontario, Canada)
Quickcasino (Sweden)
Don.ro (Romania)

Each platform offers a curated selection of casino games and sportsbook options, supported by localized interfaces and payment solutions.

B2B iGaming Operator Solutions

Within the B2B iGaming operator solutions, you will find Turnkey platforms for regulated markets. Take a comprehensive look at that below:

Turnkey Platforms for Regulated Markets

To help operators launch and scale within regulated environments, Soft2Bet provides fully integrated turnkey solutions designed. These solutions combine operational support, technology, and regulatory expertise into a single ecosystem.

Core components include:

Frontend customization for localized user experiences
Casino platform integration with an extensive game portfolio
Sportsbook integration for competitive betting offerings
Player Account Management (PAM) system
Managed services, including customer support and risk management
Payments integration with a wide range of supported methods

This modular approach allows operators to adapt their platforms while maintaining compliance and operational efficiency.

Soft2Bet Invest: Supporting Industry Innovation

The company introduced a €50 million iGaming Innovation Fund in July 2024, which was focused on supporting startups and entrepreneurs in the iGaming and casual gaming sectors.

The fund provides both financial backing and strategic business support, helping innovative ideas move from concept to scalable operations.

In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe, acknowledging its role in fostering innovation and mentorship within the industry.

Responsible Gaming and Player Protection

Responsible gaming is a core priority for Soft2Bet. The company maintains dedicated teams specializing in:

Responsible gaming practices
Fraud prevention
Compliance and regulatory oversight

Operating under some of the industry’s strictest regulatory standards, Soft2Bet continuously reviews and strengthens its internal policies to enhance player protection. Beyond regulatory requirements, the company implements additional safeguards aimed at promoting sustainable and transparent gameplay.

Key Differentiators of Soft2Bet

Soft2Bet’s approach is defined by several distinguishing features:

1. Customizable Gamification

MEGA enables operators to tailor gamification elements such as avatars, collectibles, and progression mechanics to suit specific markets.

2. Flexible Integration

Operators can activate selected gamification modules based on strategic goals and audience behavior.

3. Extensive Gaming Portfolio

The platform supports over 12,500 games from numerous providers and hosts more than 1 million live events annually.

4. Global Accessibility

Support for 20+ languages and 70+ payment methods ensures accessibility for diverse international audiences.

Awards and Industry Recognition

Soft2Bet’s technology and leadership have received recognition from major industry organizations.

Highlights Include:

Triple Winner – Global Gaming Awards EMEA 2025
- Executive of the Year – Uri Poliavich
- Platform Provider of the Year
- Product Launch of the Year (MEGA)
iGaming Sword Award 2023
- Turnkey Supplier of the Year

These accolades reflect the company’s consistent focus on quality, innovation, and regulatory alignment.

Conclusion

Now, we all know Soft2Bet as a technology provider that provides advanced platforms, expertise in gamification, and strict adherence to regulations.

It tailor solution for B2B and B2C markets and places a high priority on responsible gaming. By doing this, the company supports operators and partners globally in regulated markets.

Soft2Bet is playing an important role in creating today’s modern iGaming experience in the form of the MEGA solution, creating turnkey platforms, and investing in developing new technologies. Undoubtedly, it is going to result in refined engagement, compliance, and sustainability over time.